As the pandemic emerged, people everywhere felt overwhelmed, isolated, and powerless. At the same time, so many were longing to help and to give, and we were inspired by the touching and spontaneous acts of generosity emerging from communities and individuals.
GivingTuesday has, in just 8 years, spread to 70+ countries and seen the growth of an interconnected global community of passionate, entrepreneurial leaders who have co-owned and co-built the movement in their own unique ways, unified by the shared vision of a more generous world. They mobilized around the idea of #GivingTuesdayNow, on May 5th, 2020, knowing that generosity is the value that will create healing, connection, and resilience.
In just over one month, our global leadership network coalesced a global group of partners to drive a massive, collective wave of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
While the day certainly represented meaningful gains in charitable donations (with online donations over $503M), it’s about so much more than a dollar total. #GivingTuesdayNow provided a shared moment for people across the globe to present a united front of generosity and kindness in the face of a global crisis. The outpouring of generosity, collaboration and innovation on #GivingTuesdayNow was a welcome reminder that, indeed, we are all connected and we are all generous, even when we are uncertain and afraid.
Together we have an opportunity to take the energy and inspiration of this moment forward to establish stronger habits of generosity, to think about and act on our capacity to care for one another every day.
Now, we are called to continue our work — together — to put our communities and systems back into place, not the way they were, but in the way we wish for them to be.
Asha Curran, CEO