#GivingTuesdayNow Impact Report

On May 5, 2020, #GivingTuesdayNow created a global wave of generosity, inspiring millions of acts of kindness around the world. This show of solidarity, collaboration and innovation fuels our resolve to continue to respond to the pandemic and to meet important moments head on—to use the power of generosity to fight racism and injustice, respond to crisis and strengthen communities.

We invite you to experience a few of the inspiring stories from this day of unity and giving.

A Global Movement

Through the power of our country leader network, #GivingTuesdayNow ignited a global conversation on generosity with online activity in more than 145 countries around the world.

Nigeria's country leaders launched a new online platform to connect citizens willing to assist individuals and organizations needing help. #GivingTuesday Nigeria’s Facebook followers grew from just 2 to 1,378 and their social media campaigns reached 31,809 people.

GivingTuesday Nigeria

This campaign encouraged all 5.5M Slovaks to do good or to give 5 of anything on May 5th for #GivingTuesdayNow. They saw people do 55 pushups, practicing piano for 5.5 hours, learning 55 words of sign language, etc.

GivingTuesday Slovakia

In Liberia, a team of volunteers worked to safely distribute masks to communities in need, practicing social distancing measures and educating mask recipients on how to wash, care for, and reuse their masks.

GivingTuesday Liberia

“On behalf of all local nonprofits, thanks for helping us get our fire back. It was about more than money today, today was about confidence. It was a chance to be bold in the face of so much uncertainty. Thank you.”

- local nonprofit leader

“We are still raising funds due to the commercials we were able to run from the Starling Fund grant. This has been a wonderful experience. The grant made a major impact on our campaign.”

- Laura King of Conway Gives, a Starling Fund grantee

“NPR deployed a fundraising campaign on our digital channels that culminated on #GivingTuesdayNow. On that day, we set a new single-day record for the number of users delivered from NPR.org to Member station donation forms.”

- National Public Radio

“We must weaponize empathy.”

- Chef and humanitarian José Andrés

“Now, we are called to continue our work - together - to put our communities and systems back into place, not the way they were, but in the way we wish for them to be. ”

- Asha Curran, CEO of GivingTuesday

Mobilizing and Connecting Communities

On #GivingTuesdayNow communities came together to collaborate, innovate and inspire across borders and demographics to make a difference in the lives of others, finding creative ways to mobilize networks, host virtual events, and spark a wave of kindness.

Toronto Gives partnered with food delivery companies and food distribution centers to deliver packages of sidewalk chalk to neighborhoods around the city, asking residents to write love notes to Toronto on their sidewalks.

Toronto Gives

Revive South Jersey and Unidos para la Familia worked together to serve the Hispanic immigrant community in and around Bridgeton, NJ to support and provide for the needs of these hard-working individuals and their families.

Unidos Para la Familia

The Communities Foundation of Texas, United Way of Metropolitan Dallas, and the Dallas Cowboys, rallied the Dallas-Fort Worth community in raising $20.7M for first responders and frontline nonprofits.

North Texas GivingTuesdayNow

GivingTuesdaySpark

Young people are spearheading movements on key issues facing our world today, from climate change to healthcare to student debt. GivingTuesdaySpark is focused on inspiring and supporting civically engaged youth worldwide.

The GivingTuesdaySpark leaders came together to organize video interviews, created TikTok videos encouraging everyday citizens not to hoard toilet paper and choreographed an original #GivingTuesdayNow dance challenge.

GivingTuesday on TikTok

Charity cosplaying group Avengers of New York created a collaborative video saluting frontline and essential workers for #GivingTuesdayNow while dressed in Marvel hero themed cosplay. This network of superheroes rallied together to say thank you.

Avengers of New York

12-year-old Jordyn Webb delivered masks and handwritten thank you notes to the store where her grandmother works. Fellow GivingTuesdaySpark leader, Khloe Thompson contributed 100 homemade masks to help fuel her initiative.

The Starling Fund

Boosting Grassroots Action

To help strengthen #GivingTuesdayNow at the local level, GivingTuesday devoted $225,000 to launch the Starling Fund, which distributed funds among the existing cohort of official community and country leaders to bolster their outreach and on-the-ground work.

Read more about the impact of this program
THE DATA AND INSIGHTS

Measuring a wave of generosity

The GivingTuesday Data Commons, the data and insights arm of GivingTuesday, monitored platform donations, social media
conversations, and other generous activities in the lead-up to, and on, #GivingTuesdayNow. The day resulted in over $503 million in online donations in the United States alone.

Read more about this work
NEW GENEROSITY RITUAL

What good can I do today?

Together we have an opportunity to take the energy and inspiration of this moment—both the pandemic crisis and the protests against racial injustice—forward to establish stronger habits of generosity, to think about and act on our capacity to care for one another every day. The need for more generosity is urgent. The need for a movement to create lasting, systemic change is very real.

Let’s keep giving, clapping, singing, and serving each other. Let’s keep standing up for our families, neighbors, communities and countries. Let’s embrace a new generosity ritual, one in when we wake up every Tuesday asking ourselves,”What good can I do today?”

Imagine a world where the legacy of this moment is a more just and generous world. We plan to work toward that. We invite you to join us.

Read the full impact report

Thank You