Privacy Policy

Information Collected Automatically

This website is operated by Giving Tuesday, Inc. (dba GivingTuesday). GivingTuesday’s website collects some anonymous information about users automatically when individuals request pages through a browser. When you visit GivingTuesday-operated sites, we collect the IP address of the device you use to connect to the internet. In addition, we gather information about the type of browser you are using (including the specific version), the type of operating system you have on your computer, and from which site you came.

When you browse our site or receive one of our emails, GivingTuesday uses cookies and/or web beacons (sometimes referred to as “pixel tags”) to collect information and store your online preferences. Cookies are widely used and most browsers are set up to accept them automatically. If you would prefer, you can set your browser to notify you when you receive a cookie, which lets you choose whether or not to accept it, or set your browser to automatically block any cookies. Please note that if you decide to set your browser to block cookies, some features and services on our site may not work properly because we may not be able to recognize you. In addition, any offers we may provide when you visit us may not be as relevant to you or tailored to your interests.

It is important to note that cookies and web beacons do not capture any information that can personally identify you. The information they gather helps us improve your interactions with GivingTuesday’s sites, as well as our communications with you, and may include:

  • Your response to one of our emails
  • Time and duration of your visit to our site
  • Pages you viewed while on our site
  • Information in forms you may have voluntarily submitted which may include your first name and a general location

This information is used to provide an optimal experience and better service throughout the site. The data in the form on the map page is used to populate a publicly viewable map of generosity around the world. We may also supplement the information we collect with information we receive from other companies. For example, we may use marketing segments developed by us or other companies to customize certain offerings.

Information Collected Voluntarily

GivingTuesday may also gather personal information that you provide us, including your name, email addresses, and address when you submit our form to add your generosity to our world map or pledge to do a certain activity on GivingTuesday.

Personal information we collect may be used alone or in combination with other information about you we have acquired, including information from third parties, or that is publicly available, in order to customize or personalize the communications and offerings you receive.

You can help GivingTuesday maintain the accuracy of your personal information by updating your profile here. Please let us know when you change your address, phone number or email address. This information may be used to contact you about programs and events that may be of interest to you.

Child Information Policy

We do not knowingly collect any personal information from children under the age of 13. Any portion of intended for children under 13 will not request any personal information. In the event that we learn that we have inadvertently gathered personal information from children under the age of 13, we will take reasonable measures to promptly erase such information from our records. has it’s own separate privacy policy.

Date Collection + Use

A. Usage Tracking.  We may collect tracking information and monitor traffic patterns throughout the GivingTuesdayNow website.  However, we do not correlate this information with data about individual users. We do break down overall usage statistics according to a user’s domain name, browser type, and internet protocol address by reading this information from the browser string (information contained in every Internet user’s browser).  This information allows us to better tailor our content to our site visitors’ needs and preferences.

We may use Google Analytics on  Google Analytics uses HTTP request of the user and first-party cookies, web beacons, or similar technologies (collectively referred to as “Tracking Technologies”) on to collect the Computer Information. “Cookies” (which may be html files, Flash files or other technology) are text files that help store user preferences and activity. “Web beacons” (also known as image tags, gif or web bugs) are small pieces of code used to collect information on a user’s activity on a website for purposes of analytics,  GivingTuesday encourages you to review Google’s Privacy Policy for information on how Google collects and processes data. This information is located at the site “How Google uses data when you use our partners’ sites or apps”, located at

By visiting a Site, you acknowledge, understand and hereby agree that you are giving us your consent to set and access Cookies on your device and track your activities and your use of a Site through these Tracking Technologies and that we may use Tracking Technologies in the emails we send to you.

C.  Online Behavioral Advertising.  The site adheres to the Self-Regulatory Principles for Online Behavioral Advertising. GivingTuesday does not behaviorally target advertising to children under 13 on sites that are directed to children or where GivingTuesday has actual knowledge that a user is under 13.

D. Cookies and Pixel Tags.  We, or third party service providers engaged by Us, may place text files called “cookies” in the browser files of Your computer to track your usage of the Site, or web pages within the Site.  The cookies themselves do not contain Personal Information about you, although they will enable Us to relate your use of the Site to information that you have specifically and knowingly provided to Us. Cookies cannot read data on your hard disk or read cookie files created by other sites.  We use cookies to track user traffic patterns (as described above).

You can refuse cookies by turning them off in your browser.  If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie.  Please refer to your browser instructions for information regarding erasing, blocking, and receiving warnings for cookies.

We may also use “pixel tags” (also called “web beacons” or “clear gifs”), which are tiny graphic images, on our Site and in Our emails.  When implemented, pixel tags help us analyze our users’ online behavior and measure the effectiveness of our site and our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on this Site may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Site. The information may include your computer’s Internet protocol (IP) address, your browser types, your operating system, date and time information, and other technical information about your computer.

E. Contests, Sweepstakes and Promotions: The GivingTuesday Sites may offer online contests, sweepstakes and promotions. To enter these contests, sweepstakes and promotions, you may be required to provide your first name and email address and/or additional information required for the management of the contest, sweepstakes or promotion. On sites that either are directed to children under 13 or where we have actual knowledge that a user is a child under 13, we may collect the child’s e-mail address to enter the child in the contest, sweepstakes or promotion, store such child’s email address for the duration of the contest, sweepstakes or promotion, and use it for notification if they are the winner. For certain contests, sweepstakes or promotions on such sites, we may ask for the email address of the child’s parent or guardian to inform the parent or guardian of his or her child’s entry and give the parent or guardian the option to have the child’s entry deleted.

F. Electronic Newsletters: Visitors can provide their email addresses to receive email newsletters and promotions from GivingTuesday. Visitors may change their preferences regarding emails at any time through the unsubscribe link in the newsletters.

H. Interactive Features and Services. Some of the GivingTuesday Sites offer interactive features and services, such as message boards and comment boxes. For certain countries, on that either are directed to children under 13 or when we have actual knowledge that a user is a child under 13 years old, we either will obtain the consent of the child’s parent/guardian before allowing the child to use these interactive features and services or use reasonable technical measures to delete all or virtually all personal information from a child’s postings before they are made public and delete such information from our records. We use the information collected through interactive features and services to enable you to participate in such features and services.

I. Other Data Collection and Use. We also collect information from visitors when they contact us with questions and comments. We may use this information, along with any of the other information described above, to (i) analyze use of and understand and improve our service offerings; (ii) prevent potentially prohibited or illegal activities; and (iii) for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

We may combine information collected through the GivingTuesday Sites with information we collect from other sources (e.g., social media integration services), offline records or publicly available information). It is your responsibility to provide complete and accurate information and to keep such information up to date. We are not responsible for any problem or liability arising from your failure to do so.

J. Lawful Basis for Processing (GDPR). If the European Union General Data Protection Regulation (“GDPR”) applies, our lawful basis for processing your personal information will depend on the personal information concerned and the specific context in which we collect it.

When we collect your personal information when you add your pin to our Generosity Map, our legal basis for the processing of that personal information is that it is necessary for your participation in the GivingTuesdayNow’s mapping generosity project.  If you refuse to provide us with your personal data, you may be unable to show your generosity on our map.

We also collect and process personal information about you as necessary to provide educational and other services, and/or fulfill our other legitimate interests (when not overridden by your data protection interests or fundamental rights and freedoms).

If you have any questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided below.

K. How Long We Retain Your Personal Information. We will retain your personal information for as long as is needed to fulfill the purposes set forth in this Policy, unless a longer retention period is required or permitted by law.

Accessing and Reviewing Your Information

You have the right to access, update and correct factual inaccuracies in personal information that we collect online at, subject to certain exceptions. You may also request we erase your data entirely and stop processing it. To do so, you may e-mail us at To help protect your privacy and the security of your personal information, we will take reasonable steps to verify your identity before granting access.

Security Statement

GivingTuesday works to ensure that all of the transactions that occur on its website are secure. All credit card numbers submitted to the site are encrypted using 128-bit Secure Socket Layer (SSL) encryption, which is the industry standard. You may further ensure your security by protecting against unauthorized access to your login and password, and you should sign off after using a shared computer.

Should you purchase any products directly from GivingTuesday, we will use your credit card number only to process your transactions. Your credit card information will not be stored on our servers.

Terms and Conditions of Use

Access to and use of GivingTuesday website’s text, images and data is subject to the following terms and conditions:

GivingTuesday retains all rights, including copyright, in data, image, text and any other information contained in these files.

The material contained in this website is copyrighted by GivingTuesday or by third parties from whom we have obtained permission to publish their materials on the website and whose credit line appears in association with their copyrighted information. Any commercial use or publication of any material from GivingTuesday’s website is strictly prohibited.

GivingTuesday’s image and text files on this website are made available for noncommercial, educational and personal use only.

Linking to Third-Party Sites

GivingTuesday has not reviewed all of the sites linked to the website and is not responsible for the content of any off-site pages or other sites linked to the website. Your linking to any off-site pages or other sites is at your own risk. GivingTuesday provides these links as a convenience only, and a link does not imply endorsement of, sponsorship of, or affiliation with the linked site by GivingTuesday.

Warranty Disclaimer and Limitation of Liability

GivingTuesday makes no representation of any kind regarding the site content or any portion thereof. All site content is provided in “AS IS” condition. GivingTuesday does not warrant the accuracy of the materials provided herein, either expressly or by implication, for any particular purpose and expressly disclaims any warranties of merchantability or fitness for a particular purpose. Although the information provided to you on this site is obtained or compiled from sources we believe to be reliable, GivingTuesday cannot and does not guarantee the accuracy, validity, timeliness or completeness of any information or data made available to you for any particular purpose.

Governing Law

These terms and conditions are governed by applicable Federal law and the law of New York State, without regard to its conflict of laws or choice of laws provisions.

Policy Changes

Occasional changes may be made to this document as new services and content are added to our site or to reflect changes in GivingTuesday’s policies. Visitors to GivingTuesday’s website are encouraged to check this document periodically to stay informed of current privacy guidelines.

Acceptance of Terms

By using GivingTuesday’s website, you signify your acceptance of our Privacy Statement. If you do not agree to this, please do not use our sites. Your continued use of any GivingTuesday site following the posting of changes to these terms will indicate your acceptance of those changes.

Contact Information

For more information, or to receive a copy of the personal data we have about you, please contact us via email.